Have you tried attraction marketing online only to find that it didn’t work? or maybe it didn’t work to the extent that you had hoped? This happens all the time and in the post I would like to share some thoughts on why that is.

1. Your expectations are too high. Many times as online network marketers we read, listen or watch trainings by people who seem to be making it big and who seem to be making tons of money so we assume that they actually are and that they are doing the same things that we are, yet, in reality they probably are doing things quite differently. For example, they are spending money on ads and not just trying to do everything for free, they are combining offline and online, they are much more experienced and so they get better results with fewer leads, etc.

2. Just because you develop a relationship with someone does not mean that they will join you. People are attracted to many different people and they often are given the opportunity to join businesses with lots of people as well and since they have a lot of choices, there is no way that they will choose you every time.

3. Creating content to attract your target market and then hoping for bites does not work. You have to actively promote and share your content and then be aggressive about doing what it takes to get the business. One example, is that I recently have began contacting many of my facebook friends and linkedin contacts asking them to set up a time to talk and get to know each other better. These are not sales pitches but rather a way for me to develop relationships with more people quicker and therefore increase my online results instead of waiting for people to contact me.

4. You have the wrong mindset. The reality is that you can do anything you want and you can take all the right actions for attraction marketing online but if you have the wrong mindset about wealth and money or about people or anything else your results will stink no matter what.

Thoughts? Questions?

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Linkedin is a unique site in many respects. In fact, I would say that it is also the least understood of the most popular social media sites. Many people create profiles on linkein but then abandon or rarely check the site because they get confused and don’t know how to make linkedin work for them.

Aside from your profile, there are three main ways to offer value and strengthen relationships with linkedin.

1. Groups- this is in my opinion, the most powerful and the easiest way to offer value on linkedin. You can join up to 50 groups and while you may not want to join that many, I recommend joining at least 20. You want to make sure that these groups have people in your target market in them. Then you want to participate by posting links to blog posts, asking quesitons, and anything else you can do to offer value to the members of the group. The main key is that the information you share needs to be relevant and of interest to the members of the group. Follow this basic rule and you will succeeed.

2. Answers- This feature is overlooked by many people yet it can be quite powerful. You can search for questions that people are asking and answer them. You can also ask your own questions and get valuable feedback. If you do this correctly, you can position yourself as an expert on the site and get more web traffic, more connections and more.

3. Events- many people are not even aware that Linkedin has an events feature. Events on linkedin can work quite well because not only can you invite your connections but the events that you post are public and are made available for everyone on linkedin to see. If you need even more visibility you can take it a step further and pay to advertise your event.

Do these three things correctly and you will see a major increase in the effectiveness of linkedin for your business and for job hunting and anything else that you are using linkedin for.