ebooks | Online Home Business

10 Secrets to Generating Leads with Ebooks

social media ebook

Ebooks can be a great way to generate leads for your business. However, it can be more difficult than it seems. Here are 10 ways you can succeed at generating leads with ebooks.

1. Make your ebook interesting.
This is crucial. If your ebook is boring, you will generate leads however, your leads will not convert into customers and so your ebook will not do the job you created it to do.

2. Make it targeted to a very specific niche.
The more targeted your ebook, the more likely you are to generate leads from it. Make sure that the niche you choose is one that is proven to express high interest in your products or business opportunity.

3. Put multiple links to your website in your ebooks but avoid overdoing it. A good rule of thumb is no more than 3 links per page.
This can be a great way for people to browse your websites and to consider joining your business or purchasing your products or other products for which you are an affiliate while reading your ebook.

4. Stay in touch with people who download your ebook.
This is why it is a good idea to require people to subscribe to your email list in order to get your ebook. You can also include a strong call to action on a page in your ebook inviting people to contact you.

5. Offer an insane amount of value in your ebook.
More people will convert to leads if the value in your ebook is very high than if it is just a bunch of old rehashed information that everyone already knows about or if it is boring or useless.

6. Promote it everywhere you can.
Instead of just promoting your ebook on your website or blog, also give it away via facebook and twitter, put a link to obtain it in your email signature file, and offer it anywhere else online and offline that you can.

7. Give people many ways they can share it with others and encourage them to do so.
Some ways to do this include encouraging sharing by inviting people to do so on a page inside the ebook, giving people a free bonus in exchange for sharing your ebook with three or more people, and asking people to retweet your ebook link when sharing on twitter.

8. Offer portions of your ebook in an ecourse series.
Consider chopping up your ebook into chapters and giving people the option of reading a part of it at a time over the course of several days. This makes it easier for people to digest.

9. Promote your ebook with video.
This can be a great way to get more subscribers. Share portions of what is in the ebook as well as an introduction to your ebook with video.

10. Offer free updates periodically.
This can encourage people to reconnect with you and to recontact you, it can also increase rapport since it is rare for people to offer free updates to anything and especially something that was free to begin with.

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7 Steps to Creating an Ebook that Everyone Will Want to Read

nook reader

Creating ebooks can be a great way to generate leads and make money online. However, there are so many ebooks out there that the process is harder than it seems at first glance. Here are seven steps you can follow to increase the likelihood that people will read and respond to your ebook.

1. Choose a popular niche topic.
This is crucial to your ebook’s success. The more specific the niche the better it is. You want to stay away from broad niches such as home business and network marketing. While you can certainly write an ebook on these topics, you need to find a specific niche from within that broader topic that you can target your ebook to.

2. Do research to determine what is already out there. What can you improve upon?
A great way to create an ebook that everyone will want to read and that will get results for you, is to find an ebook that is already written and then to take that ebook and to change 40-50% of it. Reword portions of it. Take out parts that you think are not helpful. Add a few new chapters and do anything else to it that you think will make it better and more helpful to your target audience.

3. Survey your already existing list and audience.
If you already have an email list and a following on facebook, twitter or other social networks then you can survey your audience and find out what they are looking for in an ebook. Be specific. Tell them you are writing an ebook and ask them what they would like to learn and read about.

4. Break up the text with pictures.
Nobody likes reading ebooks that have only text. Include 1-2 captivating and interesting pictures per page to grab the attention of your readers and to encourage them to keep reading.

5. Use captivating and interesting copy.
Copy is one of the major things that determines who is successful online and who is not. Learn to write well and to use words that grab the attention of your reader and of potential readers.

6. Tell your readers why your ebook is different from the thousands of others out there.
There are so many ebooks available for people to read now that if you want anyone to read yours then you need to make yours unique and you need to communicate its uniqueness to your audience.

7. Encourage others to share your ebook.
Find ways of making it easy for them to share your ebook. Experiment with things such as including a page inside your ebook inviting your readers to give it away to whomever they please, giving away your ebook on your website without an opt-in being required or posting part of your ebook on your blog with social media sharing buttons located right by it.