Linkedin is a unique site in many respects. In fact, I would say that it is also the least understood of the most popular social media sites. Many people create profiles on linkein but then abandon or rarely check the site because they get confused and don’t know how to make linkedin work for them.
Aside from your profile, there are three main ways to offer value and strengthen relationships with linkedin.
1. Groups- this is in my opinion, the most powerful and the easiest way to offer value on linkedin. You can join up to 50 groups and while you may not want to join that many, I recommend joining at least 20. You want to make sure that these groups have people in your target market in them. Then you want to participate by posting links to blog posts, asking quesitons, and anything else you can do to offer value to the members of the group. The main key is that the information you share needs to be relevant and of interest to the members of the group. Follow this basic rule and you will succeeed.
2. Answers- This feature is overlooked by many people yet it can be quite powerful. You can search for questions that people are asking and answer them. You can also ask your own questions and get valuable feedback. If you do this correctly, you can position yourself as an expert on the site and get more web traffic, more connections and more.
3. Events- many people are not even aware that Linkedin has an events feature. Events on linkedin can work quite well because not only can you invite your connections but the events that you post are public and are made available for everyone on linkedin to see. If you need even more visibility you can take it a step further and pay to advertise your event.
Do these three things correctly and you will see a major increase in the effectiveness of linkedin for your business and for job hunting and anything else that you are using linkedin for.