Do you have an online brand? If you have read and studied from any of the famous or even not so famous online network marketers you have probably heard them say that an online brand is a must have for network marketers. Whether it’s Mike Dillard, Mike Klinger, Katie Freiling, Ann Sieg or any of the others, they all talk about creating an online brand.
So why is an online brand so important? And why can it actually be bad for network marketers?
An online brand:
Sells you to your online audience
Creates a know you, like you and trust you feeling with those who come in contact with you
Allows you to build a strong audience of followers
Attracts like minded people to you
So why would you not want an online brand as a network marketer?
Think about what network marketing success is founded on. It is founded on duplication and helping those you bring into your organization to duplicate your success and your actions. Can you really tell everyone you bring into your network marketing business that they need to create an online brand in order to be successful? What about those that they bring into the business? How easy is it really for someone to create an online brand?
The reality is that for most people creating an online brand is not easy. Furthermore, it takes a lot of time and most of that time could be spent recruiting and selling products which would in turn put more money into the pockets of most people faster. Creating your online brand is not in and of itself an income generating activity.
So should you still create an online brand? There is no yes or no answer to this question. The real question is what do you want out of your business and out of your life? If you want to make money fast and grow a large network marketing business, then creating an online brand should wait until you are already making money with your business. Furthermore, you need to realize that the percentage of people you bring into your business who will do what it takes to create an online brand will be very few. Most people will simply not do it and many others will become frustrated at seeing you do it and then feeling like they cannot do it.
Thoughts? Questions? If you have an online brand as a network marketer, has it served you well, or are you rethinking the process?