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25 Ways to Use Social Media to Build a Sweet Smelling Email List

July 11, 2011 by annalaurab Leave a Comment

1. Create a compelling offer and share it on social media.

2. Share your blog posts with your compelling opt-in offer on the page.

3. Create and share videos with a strong call to action inviting people to join your list.

4. Host teleseminars and invite people to sign up via social media.

5. Host webinars and invite people to sign up via social media.

6. Ask people to sign up. As long as you don’t do this too often, it can work quite well.

7. Put an opt-in box on the welcome tab of your facebook fan page.

8. Offer free consulations and require people to opt-in to your list to get one.

9. Hold a contest and require that people join your email list to enter.

10. Share the emails you send to your list with an invite to join on social media sites.

11. Invite your subscribers to share your ezine with their social networks.

12. Offer a free ecourse series to your social media audience. Sometimes these can attract people that a regular ezine or free report will not.

13. Answer relevant questions that people are asking and include your link. You can do this on fan pages related to your topic, with videos, facebook notes and more.

14. Create valuable audio recordings with tips and include the sign up link for your offer.

15. Change your offer every once in awhile to attract new people to sign up.

16. Include a strong call to action for people to join your list with every piece of content you share on social media.

17. Present your email list as offering solutions to people’s problems.

18. Feature the answers to frequently asked questions in your ezines and tell the people who ask those questions about it.

19. Offer a free bonus for subscribing and announce it via social media.

20. Join targeted groups on facebook and share your offer along with some content.

21. Join targeted groups on linkedin and share your offer there too.

22. Find people on twitter who could benefit from your offer and connect with them, engage in conversation and then if appropriate invite them to join your list.

23. Create targeted lenses on squidoo and include your email offer.

24. Run ads on facebook for your offer.

25. Use sponsored videos on youtube with your offer to get more subscribers.

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Filed Under: social media

Is Stumbleupon the New Twitter?

July 9, 2011 by annalaurab Leave a Comment

Have you heard of stumbleupon?

If not, you really should start paying attention. Stumbleupon as a website has existed since at least 2005 and maybe even before. However, it has only recently become popular and began seeing a surge in traffic. I’m not sure why but this little known social media site which is really a mixture between a social networking site and a traffic exchange has really picked up steam as of lately.

I use Google Analytics to track the traffic to this blog and for the past month or so, stumbleupon has been the number one source of new visitors. I find it extra interesting because while I have a profile on stumbleupon and I have had one for quite some time, I rarely use the site. Once every few months I will stumble something and login for five minutes or so and take a look and yet the results and traffic I am getting are nothing short of amazing. I wonder what would happen if I really started using the site on a regular basis? (Actually I have already added it to my list of sites to visit and use at least weekly and maybe more if I have the time.)

That said, my numbers from twitter have really gone down recently. In fact, twitter just appeared again as my number five source of traffic within the past few days. Prior to that it wasn’t even on the top sources of traffic and hadn’t been for at least a few weeks. While I know that many people are big fans of twitter, it isn’t producing the results for me that I would like and let’s face it when push comes to shove, I have to spend my time working with tools that are working for me.

I don’t plan to abandon twitter, I’ll just focus mostly on searching around and seeing who I can connect with and then take the relationship to facebook or linkedin where I seem to be having a lot more success. I’ll probably participate in some tweet chats too.
Overall if you look at twitter’s numbers they seem to be dropping as well. Stumbleupon wasn’t that popular for quite some time and now it is.

Don’t you just love the world of social media?

Anyway, if you have any comments, feel free to share and share this post as well- and if you want to check out stumbleupon I highly recommend it. It’s easy to use and takes so little time for such a high return, it really is quite amazing.

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Filed Under: social media Tagged With: stumbleupon

Blogging Glossary

July 9, 2011 by annalaurab Leave a Comment

If you are new to blogging or even if you have already been blogging for awhile, chances are that you may still have questions about blogging and the vocabulary associated with it. Here is a blogging glossary to help you better understand the world of blogging.

Platform- This is the word used to describe the software program used to create a blog. WordPress is an example of a blogging platform.

RSS feed-This is the term used to describe a feed of all the posts on a blog. Every time you publish a new post it becomes a part of the RSS feed and people can subscribe to receive updates to it.

Ping-This is when you notify the search engines and other blogs that your blog has been updated. A popular site to use is pingoat.com

Feedburner-This is a Google owned tool you can use to offer blog subscriptions via email or RSS feed.

Theme-This is what creates the graphics and layout for your blog. Most blog platforms give you hundreds if not thousands of themes to choose from and programmers can even create their own.

Layout-This is where you place the various columns and items on your blog. It is also determined by the theme that you use.

Plugin-This is the word for a piece of code or a program that you add to your blog that then does something. For example, the facebook like button is a plugin. WordPress offers the biggest and best amount of choices for plugins.

Widget-This is a term used by most major blogging platforms to describe the content you can place in the columns. For example a list of categories, a list of pages, a text box for HTML, or a list of the most recent posts, these are all widgets you can place in one of the columns on your blog.

Tags-These are similar to keywords. You use them to describe the major content topics for your blog. Usually you will list 2-5 of them.

Categories-These are used to organize your blog into subjects. For example, internet marketing, leadership, social media etc.

Permalinks-This is the tool in wordpress that creates the easy to read url for each blog post. For example, http://scentedcandlesclub.com/fundraising. The default url is a number that is not search engine friendly, is harder for people to remember and does not look as good.

What other blogging terms did I leave out?

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Filed Under: social media Tagged With: blogging

101 Ways to Use Social Media as a Marketing Tool

July 9, 2011 by annalaurab 1 Comment

There are literally an endless number of ways that you can use social media as a marketing tool. In that spirit then, here are 101 ways that social media can be used as a marketing tool.

1. Use it to build your email list.

2. Run a contest.

3. Syndicate your blog posts to various sites. Most of them allow this especially facebook, twitter and linkedin.

4. Use it to connect with people you meet offline.

5. Run ads on it.

6. Post book reviews of marketing books and include your affiliate link from Amazon.

7. Create your own online tv show.

8. Broadcast live over video and invite people to come and listen to you talk or ask you questions.

9. Use it to connect with long-last friends and contacts.

10. Share videos you create.

11. Share things you have available for sale.

12. Create a game around your business and promote it with social media.

13. Share your monthly or weekly newsletter.

14. Use it to increase your search engine rankings.

15. Create an iphone application for your business and promote it with social media.

16. Find a job.

17. Invite people to a live event.

18. Invite people to a teleseminar.

19. Invite people to a webinar.

20. Share your graphics or photography.

21. Share your recipies.

22. Share your craft items.

23. Use text messaging and share your campaign.

24. Promote your blog with social bookmarking.

25. Promote your yard sale.

26. Sell your junk.

27. Promote your ebay auctions.

28. Share your writing and include affiliate links.

29. Promote articles you have written that generate money such as those from examiner.com and associated content.com

30. Promote your adsense sites.

31. Give away a free report.

32. Give away a free audio.

33. Give away a free video series.

34. Give away free samples.

35. Have a party and get people to come.

36. Promote your membership site.

37. Promote offline classes.

38. Promote your squidoo lenses.

39. Share coupon codes for your business.

40. Promote an open house.

41. Promote a special sale.

42. Promote your podcast.

43. Do research to find out what people will buy.

44. Sell ebooks.

45. Sell CDS.

46. Sell DVDS.

47. Promote your home business opportunity.

48. Promote your web design services.

49. Promote your coaching business.

50. Increase links to your website.

51. Use a fan page instead of a website. Many businesses are doing this.

52. To sell or buy a home.

53. To sell copies of a book you have written.

54. To do research for a school or work project.

55. To increase sales of a magazine.

56. To collaborate on a project with some other people.

57. To do keyword research.

58. To share music you have written.

59. To fundraise for your organization or group.

60. To find fundraising ideas for your organization or group.

61. To promote your online store.

62. To find ideas for an online store.

63. Search twitter and answer the questions of others.

64. Create an application for facebook that promotes your business.

65. Create an application for twitter than promotes your business.

66. Use my blog log to increase blog traffic.

67. Use the tweetmeme plugin on your blog to increase traffic and to encourage people to share your blog on twitter.

68. Use the facebook like button on your blog and website to increase traffic.

69. Use stumbleupon to share your favorite content and the content of others.

70. Use the wordpress plugin Sexy Bookmarks to encourage others to share your content on a variety of social media sites.

71. Use gravatar to leave your picture with comments on other blogs.

72. Leave interesting and useful comments on other blogs in your target market.

73. Use it to promote your classified ads.

74. Find guest bloggers or people to write content for your website.

75. Sell articles as PLR.

76. Create a custom landing page for your facebook fan page and create a special offer.

77. Drive traffic to your brick and motar store.

78. Find someone to rent or lease your house or apartment.

79. Share samples of your product.

80. Give away gift cards for your business or products.

81. Resell domain names you have bought and make some money.

82. To find employees.

83. To hire people to work on a freelance project.

84. To find freelance projects you can work on and get paid.

85. Find joint venture opportunities.

86. Offer joint venture opportunities.

87. Make money promoting affiliate products.

88. Brainstorm with other business owners.

89. Share how to information.

90. To stay in touch with your customers and potential customers.

91. Use your twitter background.

92. Use linkedin groups.

93. Use the linkedin answers feature to ask and answer questions.

94. Use the squidoo forums to ask and answer questions.

95. Comment on facebook fan pages for your target market.

96. Encourage people to tag your blog posts on digg, reddit and other social bookmarking sites.

97. Suggest some of your youtube videos as related videos on other videos.

98. Comment on videos for your target market and include the url of your blog.

99. Survey your audience and market.

100. Find groups interested in using your products for fundraisers.

101. Find networking groups you can attend.

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Filed Under: online mlm business, social media Tagged With: social media marketing

21 Audacious and Creative Online Marketing Ideas

July 9, 2011 by annalaurab 4 Comments

online marketing ideas

Do you need or want to spice up your online marketing with some new ideas? Everyone needs to do this from time to time. Yet, it can be challenging to come up with enough ideas. Here are 21 audacious and creative online marketing ideas you can use today.

1. Create a video while wearing a costume. This spices things up, gets attention and can make your video go viral.

2. Tell an audacious or outrageous story. Everyone loves stories and a story that is a bit on the crazy side can be even better to grab the attention of your readers and listeners.

3. Give away something weird. Instead of giving away something that fits right in with your target market why not try giving away something unexpected.

4. Create an unusual offer. Who says you have to stick to the same old boring offers all of the time?

5. Use a clever twitter ID. Even though registering your own name is always a good idea, it can’t hurt to also try doing some marketing under an unusual or clever twitter name as well.

6. Create an unusual themed facebook fan page or group. If you are smart about this, you can generate quite the leads and buzz from this.

7. Donate a % of sales from a given product or service to charity. Choose well and this can be a great thing for your marketing as well as for the charity.

8. Sell an unusual combo of products or services. Who says you have to package the same products and services together all of the time?

9. Create a character to represent your business. Cartoon characters are popular and for a good reason.

10. Use funny headlines. Who says you have to make your headlines like the same standard ones all the time?

11. Turn a piece of marketing into a puzzle. People enjoy completing puzzles and you can grab more attention by using one in your marketing.

12. Celebrate an unusual holliday. Throw an online party or have a fire sale on that day.

13. Have a contest with an unusual twist.

14. Throw an online party.

15. Do a Joint venture with someone you might not otherwise consider working with.

16. Do a backwards promotion.

17. Create an ecourse on an unusual topic.

18. Register a clever and unusual domain name. This can grab attention to your business as well.

19. Give away something funny.

20. Create a clever jingle or song and then sing it on a video and post it on youtube and other video sites.

21. Use funny pictures on one or more of your websites and blogs.

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Filed Under: lead generation, online marketing tips Tagged With: marketing ideas, online marketing, online marketing ideas

10 Ways You Can Use Social Media for MLM Lead Generation

July 9, 2011 by annalaurab Leave a Comment

Social media is hot for all types of businesses and using it for MLM lead generation can be very effective. However there are too many MLM business owners that use it incorrectly and instead of generating hot and highly qualified leads they turn people off and make enemies. Here are ten ways you can use social media to generate leads and to do it correctly.

1. Connect with leads you generate from other methods. Request to add anyone who subscribes to your email list, or who calls you.

2. Put social media buttons on your blog or website and invite your visitors to connect with you there.

3. Be yourself. Be real and sincere and focus on the relationship first and avoid sales pitches and spam like the plague.

4. Focus on getting as many of your social media contacts to join your email marketing list as possible.

5. Host events on social media platforms and invite people to attend your event. Your event can be a free teleseminar, or webinar , a party, a meeting, a business opportunity call or presentation, a local seminar or networking event or anything else that your contacts may be interested in attending.

6. Post lots of great content that people will enjoy reading and find useful. Vary your content to include
links, written content and videos.

7. Completely fill out your profile and make it attractive to your target market.

8. Create a fan page for yourself, your website or your blog and do your best to make it a lead magnet by offering tons of value, free stuff that people cannot find anywhere else and more.

9. Be a leader and let people see you as a leader in social media. Start conversations, contribute to the conversations of others, and be seen as a leader.

10. Connect with people you meet offline on social media and further establish your relationships.

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Filed Under: social media Tagged With: mlm lead generation, social media

Facebook Marketing for Network Marketers- What Works and What Doesn’t

July 9, 2011 by annalaurab 1 Comment

Marking your network marketing business on facebook can be a great way to generate leads and profits. However, there are certain things that work very well on facebook and other things that really do not work that well if at all. Here are ten things that you can do with facebook that work quite well and ten things that well, you really cannot do if you want to make facebook work for you as a marketing tool for your business.

What works well on facebook

1. Facebook is a great place to connect with current customers and clients. You can look them up and add them as a friend as an additional means to stay connected.

2. When you run an ad or get leads from people searching on online or through other methods you can take their information and then add them as friends. I have found this to be one of the best ways to get cold leads to respond and to open up to you.

3. Putting up your facebook badge or an icon on your website or blog and then encouraging your visitors to connect with you. Most people will not do this but those who do make great potential partners or customers for you.

4. Offering free information to encourage people to subscribe to your list where you can market to them over a period of time. This can be very profitable since once you get them on your list and you continue to offer them value many of them will eventually buy something or otherwise do some kind of business with you.

5. Using it as a tool to connect with people with like minded interests. Facebook offers you an abundance of ways to do this such as with groups and fan pages.

6. Doing research. You can find out all kinds of things about what people are interested in, what they are buying right now and how people respond to various marketing tactics.

7. Connecting with people you meet offline at networking groups. This can be a real eye opener in helping you to get to know people better. It can also provide them with another way to get to know you and in many cases I’ve received offline appointments with people who were difficult to reach after connecting with the person on facebook.

8. Getting the word out about a local and live event. Facebook can be a great place to get people to come and attend a meeting, party or get together that you are hosting.

9. Creating buzz and awareness about a local group that you have started. For example, when I became the vice-president of a new women’s group that I helped start locally, we created a facebook fan page. About a month after this, one of the reporters from one of our major newspapers found us on facebook and did a story on us for the newspaper.

10. Using paid advertising. While I have limited personal experience with this one, I have heard stories about how well this has worked for many businesses. If you have some budget money to spend, why not try it?

Ten things that really do not work on facebook

1. Direct sales. While yes if you spam away you will probably get a sale or two but the relationships you will damage and the tarred image you will create are not worth it.

2. Spending all day posting content, commenting, and chatting and wondering why you are only getting minimal results. You can do everything you need to do on facebook in under thirty minutes a day.

3. Posting links to your free offer on all the profiles of everyone you connect with. This is just plain annoying and people hate it.

4. Message spam. Yes a lot of people do this but it really is not okay. You only want to use the message feature to send personalized messages or event reminders. Even then you need to be careful that you are not annoying people or sending out messages that are too commercialized.

5. Using the chat feature to immediately try and sell or to get attention and try to push a free offer right away.

6. Including links in comments. For the most part this is just plain tacky. Unless the link answers a question asked by the person and even then if it is a link to your website it is much better to send the person a private message.

7. Trying to hijack a conversation and making the person focus more on you and what you are trying to sell than on the original conversation.

8. Befriending people only because you think you can sell to them or because you think that they fit who you are looking for so you hold a hidden agenda.

9. Tagging famous people in pictures, notes and videos when the person is not actually present, and has nothing to do with what you have posted. This is just irritating and makes people annoyed. If you want their attention try posting a note or a blog post link to an honest review about their book or something else related to them.

10. Being negative. Even if you are feeling down or annoyed don’t take it out on facebook. Be positive all the time and people will notice.

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Filed Under: social media Tagged With: facebook