Should you lead with your product or your opportunity online?

This is a tricky question and one that leaves many online network marketers with more questions than answers. That said, there is not one right way to do it.

However, here are a few things to consider:

1. You can technically do both without any major problems. The only challenge with this is that if you create separate websites or blogs then anyone who is serious about working with you, or about learning more about what you do, will find out what your products are without you having to tell them.

2. If you ever decide to leave your company and you switch to a product line that is significantly different then you will have a lot of work to do to explain why you are not marketing that product anymore an yes, you will leave behind a Google paper trail. Do this too many times and it will call into question your leadership and your stability as a person.

3. Some of the more serious leaders, who have a lot of network marketing experience will care more about you and your leadership than they will about your products. So by leading only with product you will leave out these potential prospects.

4. By not leading with product you will miss out on many customers and people who are looking for your products.

5. Everyone will eventually want to know what your product is so there are advantages to telling them upfront.

In short, I beleive that using a mixture of both is the best idea.

Comments, questions, experiences?

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There are lots of lies about online network marketing that people hear and that people tell either because they are looking to make money or because they are ignorant.

1. A system will make you rich. While this may happen in the short term, over the long term using an online system is not the best idea. Furthermore, in most cases you brand someone else and build their list rather than your own.

2. You can work your business only online and make six figures. This is very rare. Most if not all network marketers who are six figure earners work their business offline too. That is just how it is.

3. You can get all of the new recruits you need to reach the top level of your company on facebook. This is another common fallacy. Yes facebook is great and you can get new recruits but you will not and cannot rely exclusively on facebook.

4. You never need to use the phone. Absolutely not. You still need to call and talk with people. Using the internet does not eliminate the need to become comfortable with talking on the phone.

5. You can blast out a bunch of emails and make a lot of sales. This is rare and if you hear about someone who did this there is a lot of information that is left out. Anyone who has done this it is because they have a large list and they have taken a lot of time and spent a lot of money to make it happen.

6. It is easy. Again no it isn’t. If you are looking for easy then online is not it. In most cases it is just as hard as offline.

7. You will get a lot of results fast. Actually online network marketing is usually slower than offline.

8. You can talk to everyone and get great results. Offline this works but online having a clear niche or target market is a must.

9. SEO is the most important thing. Forget SEO until you are generating results. I’ve been on the front page of Google for my company name and the amount of work it took to get there was for the most part not worth it.

10. It takes hours a day to generate leads. Done correctly you can work online for 1 hour per day and generate all the leads you need.

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1. Why am I doing network marketing online? This is important because having goals and a vision is important. You also want to be certain that you are not going online to avoid offline or calling people because that will not work. You cannot hide behind a computer and make network marketing work for you.

2. How am I going to make online network marketing work for me? You must have a clear plan or you will struggle.

3. I am prepared to invest up to $50 a month on hosting, domains and other necessary tools? While you can do a lot online for free, you will still need to spend some money. Online network marketing is not completely free.

4. Do I have 2-3 specific niches in mind that I want to focus on? This is crucial to your success. It’s the number one mistake that many online network marketers make and you have to focus on a couple of niches in order to make online network marketing work for you.

5. How are my conversational, leadership and other skills? This are crucial to your success, even when working online.

6. How will I plan my schedule to make sure that I am still doing offline networking too? You cannot do only online and you must avoid getting carried away with wasting time online.

7. Do I like to write? Writing on blogs, capture pages, and other content is a must for online network marketing success so if you like to write you will be much more successful.

8. Am I patient? Online success is not immediate and it does not come fast.

What other questions do you have about online network marketing?

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Does the idea of information marketing appeal to you? It does to a lot of people. However, it can seem complicated and be a big waste of time if you are not careful.

Here are some things you can do to make information marketing simple:

1. Start small. Avoid trying to write a full-length book before you have written an ebook or a free report.

2. Write and begin marketing with your first information marketing product before you create a lot of information products.

3. Write first about what you know and about topics with which you have experience. While you can later on use information marketing with any niche, including those with which you have limited experience, you want to start first with what you know.

4. Start by giving away your information before you ask people to pay for it. This will increase trust, and help you build a quality list that you can market to overtime and make a lot more money.

5. Think short when beginning information marketing. It is not necessary to start out with something long.

6. Evenutally you will want separate one page webistes for each information product you create but in the beginning start out displaying them all on your main website or blog.

Practice makes perfect. Keep at it and you will succeed with information marketing.

Check out these books for some help.

From Entrepreneur to Infopreneur

How to Write and Sell Simple Information for Fun and Profit

Do you have a niche market for your online marketing? I certainly hope so. If not, sooner or later you will find that you will have to have one in order to experience the kind of success that you probably want to have online. So how do you choose a niche market?

Here are some tips to help you choose a niche market for your online marketing:

1. What do you like to do? How many other people like to do the same thing? If the market is large enough then you should at least consider using it.

2. Who are the people who use your products already? Make a list of all of the niches involved.

3. Who are the people who could benefit from your products even if they may not be those who use the most often? Make a list of these niches too.

4. Who are the people who could benefit most from your opportunity and from making money?

5. What are your interests? It is usually easier to market online to people who have interests similar to yours.

Follow these steps you will choose a niche market for your online marketing that will ensure that you are a lot more successful online.

Have you grabbed your copy of my free 8 video series on niche marketing yet?

Having a niche marketing strategy for your network marketing business is a crucial part of your success. Yet many people completely miss it and especially when it comes to online network marketing. I offer a lot more specifics with my free 8 video series on online niche marketing, but in general here is how you create a niche marketing strategy for your network marketing business.

1. Choose a niche. You can have up to five niches over the long-term but you will want to choose one to start with and you will want to focus on generating leads with that niche first.

2. Do some research to find the top 2-3 social networks where the majority of people in that niche hang-out. This is not the same for all niches so you do not want to automatically assume that it is. Facebook is generally a good idea for all niches but as far as the other social networks go, it varies from niche to niche.

3. Do keyword research to determine what keywords people in that niche are entering in Google and other search engines when they go looking for information. You want as long a list as possible. You can use a tool like wordtracker or the Google Keyword Tool for adwords.

4. Make a list of as many topics for blog posts, articles and videos as you can.

5. Start creating at least 3 new pieces of content with your list of keywords every week and sharing them online both on your own blog and on your social networks.

6. Do some research to see what other websites, blogs and videos are out there that target the same niche. Take note of what they are doing that seems to be working and what is not working.

7. Be consistent.

Do these things and you will succeed with marketing to a niche online for your network marketing business.

Building a network marketing business online can cause even those of us who do not have ADD to act like we have it in one way or another. Here are some tips on how to stay focused when working your network marketing business online.

1. Have clear and specific goals for your online networking. Examples include: how many leads you will generate per day, how many conversations you will have with people on facebook etc.

2. Use a timer when working with social media or on anything in which you can have a tendency to spend too much time.

3. Work on videos, articles and blog posts in blocks of a few hours per week rather than spending a few minutes here or there.

4. Have a clear and defined action schedule for each day of the week and stick to it.

5. Avoid working on too many projects at once. Get one site or blog profitable before you start working on another one.

What other tips do you have?

What do you really need in order for online network marketing to work for you?

1. A company or product based recruiting website. In many cases, the company will offer one for a small monthly fee or some of the teams within the company will have one. Ideally you want one that offers people the chance to opt-in via email and to receive a series of messages about your company and products. This is usually not the same website as the replicated one you get when you join.

2. Your own auto responder. You want your own email program so that you can send out things such as team newsletters, customer specials and build your own email list that you own and control and that will not go away if you decide to switch companies or if something happens to the system that you are using.

3. A blog- it does not need to be fancy, but you do need one. You can use any program you feel comfortable with. WordPress is the best but it also requires more time and technical skill to use than blogger or typepad.

4. A video camera- the kind does not matter you just need one since you must use video if you expect to get results with online network marketing. That is just a fact.

5. A linkedin account- linkedin has a higher percentage of people with more money and more professionals, many of whom make great leaders and customers.

6. Skype- It’s free and it’s one of the best ways to call and communicate with people internationally, plus video calls are great for more intimate connections with people long distance.

7. Three-way calling- it’s free on cell phones and yes you need to use it and use it often.

8. A webinar service- you can get a free one like anymeeting.com or you can pay for one.

9. Patience- building your network marketing business online will not happen fast. If you want things to happen fast then you need to schedule in home meetings and make lots of phone calls, that is the reality of how things work.

10. An Hour a Day- While it will not and should not take you a lot of time you do have to commit to spending an hour a day working on your online presence in order to be effective.

What do you not need? What things are a total waste of your time as a network marketer?

1. A fancy blog- you need a blog but you do not need a fancy one and no you should not spend money getting it created at least not until you are already generating your own leads and making money online.

2. A lot of money- yes it’s true you don’t need tons of money. You can do everything you need to do with less than $50 a month. That said it is not free since you will need to pay for your autoresponder and a few other things.

3. Multiple blogs or websites- It is too easy to get carried away creating a lot of websites and they aren’t necessary. As long as you have one blog and one capture page that is all you need.

4. A twitter account- I know this may be controversial but after nearly four years on twitter myself, I’ve stopped spending much time there because quite frankly I’m not convinced it’s the best usage of time for most network marketers.

5. Fancy videos- in fact it’s better if your videos are kept simple

6. A personal business or product based website- a lot of companies don’t allow them anyway but even if they do as long as you have some kind of simple capture page or online system that markets your company or opportunity you don’t need anything else. I had one with my former network marketing company and over the long term it really didn’t pay off.

7. A squidoo account- I have used this quite a bit and while yes I have generated leads and sign ups my experience has been that it works better for affiliate marketing which is a totally different business model.

8. Lots of articles posted to article directories- I’ve been there done that with this too and it really isn’t worth your time. Yes writing articles can work but really only when you get your articles published in unique and highly trafficked magazines, ezines and newspapers.

9. Posting on free classified ad sites. Yes there may be a few exceptions but my experience has been that for the most part doing this does not work.

10. Your own 800 number. Nowadays nearly everyone has long distance on their cell phone and so you don’t need one of these for online marketing.

Questions? Comments? Anything you think I missed?

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Add me on skype and let’s chat. Annalaurabrown

Are you completely happy with the company you are in? If yes, that’s great. If not, I invite you to watch the free webinar at Building a Business by Reinventing Health care.

Have you ever wondered what it takes to be a successful online network marketer? Although there are many methods of running a successful network marketing business online there are some common habits and characteristics shared by all successful online network marketers.

1. They work on their business online everyday. Some days they may spend more time than others but they never fail to spend a minimum amount of time making new connections and promoting themselves and their businesses each day.

2. They focus on developing and sharing themselves and what they can offer to others rather than trying to sell others on their products and opportunity. They focus on their uniqueness and share it freely and openly with others.

3. They focus on building relationships. There is more than enough spam and insincerity to go around but there is a big lack of people who are real and authentic. Successful online network marketers focus on the later.

4. Have more than one website. They lead primarily with a website full of useful and interesting content which offers a newsletter or Ecourse that they publish regularly. They also add content to this website and they sell their visitors first on themselves and then on their company and products.

5. Are always fueling and adding to their pipeline. They know that the first time a prospect sees their website is not always the right time for that person and so they are always ready and available when the timing is right and they never stop adding to their pipeline.

6. Are always working on their self-development. They know that their network marketing business will only grow as quickly as they do and so they are always working to become better and to improve themselves. They have an excellent and positive attitude primed for success.

7. They never ever give up or quit. They know that a successful online network marketing business is never built over night and they commit to their business long term, set measurable goals and they keep going on matter what happens.